As an experienced digital marketer, I am skilled in developing creative campaigns and keeping up with the latest marketing strategies. I am passionate about the entertainment industry as well as in technology. I enjoy helping creative people and brands tell their stories by utilizing inbound marketing, social media, and creating great content.
Specialties: Content Management, Marketing, Blogging, Social Media, Supply Chain Management, Music Business
Facebook, LinkedIn, Twitter, Slideshare, Tweetdeck, Tumblr, Instagram, Snapchat
Marketing and Content Management
Hubspot, Typepad, Wordpress, Squarespace, CMS systems, MailChimp, Perfect Audience, Google Analytics, Alexa, Amazon Marketing Services (AMS), Google Adwords
DaVinci Resolve, Adobe Premiere, YouTube
Topspin, Mediabase, Mobile Roadie
Project Management Technology
Basecamp, Pivotal Tracker, Wrike
Microsoft Office, Keynote, Google docs
Brand Manager Apr 2017 - August 2018
Marketing Coordinator May 2016 - Apr 2017
Social Media & PR Coordinator Nov 2013 - Jan 2016
Digital Marketing Intern Jun 2013 - Aug 2013
Graduate Assistant Aug 2012 - Aug 2013
Music Think Tank
Community Manager Sep 2010 - Aug 2013
Music Think Tank (MTT) is a group blog bringing together key thinkers in the realm of online music business.
Contributor Sep 2010 - Aug 2013
Hypebot.com is a leading music industry and technology news blog. Founded in 2005, its daily readership has since grown to include over 10,000 music industry professionals.
Big Machine Records/ The Valory Music Co./ Super 98 Music
Marketing Intern Jan 2013 - Apr 2013
The Big Machine Label Group is a country music label group based in Nashville, TN and home to artists such as Taylor Swift, Rascal Flatts, Tim McGraw, The Band Perry, Florida Georgia Line, and others.
Music World Entertainment
Digital Marketing Coordinator Aug 2011 - Aug 2012
Music World is one of the most successful labels and management companies in the world with over 200 million records sold to date including releases by Destiny's Child, Beyoncé, Solange Knowles and Michelle Williams.
Evan's Wedding Ensemble
Cellist Dec 2008 - Oct 2011
Began in December 2008 and composed of students from College Station, Evan's Wedding Quartet has over 30 years combined experience playing classical music. We are available for all types of gatherings such as weddings, conferences, church services, banquets, and parties.
Music World Entertainment
Marketing and Distribution Intern Jun 2011 - Aug 2011
The Recording Academy
Grammy U Rep - Texas A&M University 2009 - 2010
Celebrating music through the GRAMMY® Awards for more than 50 years, The Recording Academy is the premier organization for honoring achievements in the recording arts, and supporting the music community. Each year, Voting members decide who receives a GRAMMY, the most prestigious and respected award in music.
Metropolitan Transit Authority of Harris County (METRO)
Intern - Stakeholder Affairs Jun 2009 - Aug 2009
The Metropolitan Transit Authority of Harris County (METRO) is a major public transportation agency based in Houston, TX. It operates bus, light rail, future commuter rail, and paratransit service (under the name METROLift) in the city as well as most of Harris County.
Natalie is hands-down the top social media expert we've ever hired as a graduate assistant here in the Massey Graduate School of Business. After entering our Accelerated MBA program in fall 2012, she quickly emerged as a highly-motivated and self-disciplined member of our stakeholder engagement team and made a significant impact for us through the creative use of a variety of social media tools (e.g., Twitter, Facebook, LinkedIn, Vimeo, etc.). I know that she impressed several of her marketing professors with what she brought to the graduate classroom. Furthermore, she proved to be invaluable to her course-based problem-solving teams as they tackled case assignments and solutions for real-world clients through the MBA curriculum. Natalie will make a fast and measurable positive impact on the right firm that is seeking to either build a social media platform from the ground up or take its existing programs to the next level. I highly recommend her!
— Joe Alexander
Website and Content Management
Blogging and Editing
Belmont University - Jack C. Massey Graduate School of Business
Master of Business Administration (MBA) 2012 - 2013
Activities: Belmont Service Corps, Graduate Assistant, Belmont String Chamber Orchestra, Nashville Collegiate Orchestra
Texas A&M University - Mays Business School
Supply Chain Management, BBA 2006 - 2010
Activities: Texas A&M University Orchestra, Texas A&M Cello Choir, Phi Eta Sigma, Sigma Alpha Lambda, CSCMP
William P. Clements High School
Texas Scholar, Academic Excellence
Activities: Orchestra, Spanish National Honor Society, Yes Program
I played the cello in the Texas A&M University Orchestra from 2007-2010.