• Summary

    As an experienced digital marketer, I am skilled in developing creative campaigns and keeping up with the latest marketing strategies. I am passionate about the entertainment industry as well as in technology. I enjoy helping creative people and brands tell their stories by utilizing inbound marketing, social media, and creating great content.


    Specialties: Content Management, Marketing, Blogging, Social Media, Supply Chain Management, Music Business



    Social Media

    Facebook, LinkedIn, Twitter, Slideshare, Tweetdeck, Tumblr, Instagram, Snapchat


    Marketing and Content Management

    Hubspot, Typepad, Wordpress, Squarespace, CMS systems, MailChimp, Perfect Audience, Google Analytics, Alexa, Amazon Marketing Services (AMS), Google Adwords



    DaVinci Resolve, Adobe Premiere, YouTube


    Music Technology

    Topspin, Mediabase, Mobile Roadie


    Project Management Technology

    Basecamp, Pivotal Tracker, Wrike


    Content Creation

    Microsoft Office, Keynote, Google docs


  • Experience


    Marketing & SEO Manager October 2018 - present

    • Implemented marketing plan by utilizing social media and content strategies (photos, videos, blogs) to increase leads
    • Managed all DieselCore trade show activity, including event planning, marketing material development, and lead capture
    • Supported Sales Department initiatives, including building lead generation processes
    • Researched competitors and managed company advertising, both print and online
    • Improved communication with customers through targeted email campaigns


    Brand Manager Apr 2017 - August 2018

    • Responsible for bringing awareness to the Ikan portfolio of products through multi-channel marketing campaigns that resulted in awareness and sales
      • Developed short- and long-term marketing strategies for six product lines
      • Built and managed a network of VIP partners and worked with influencers and camera brands to promote the Ikan brand and product lines
      • Planned and executed trade show marketing strategies to include logistics for multiple industry conferences
        • Garnered over 4000 leads through product giveaway strategies and ambassador speakers that drove traffic to the booth
        • Ikan exhibit was recognized as one of the “Top Ten Most Exciting Booths of NAB 2018”
      • Spearheaded and executed digital marketing efforts such as Facebook advertising, Amazon ads, and Google Adwords for new and existing product lines
        • Amazon ad campaigns saw an ROI of 1900%
      • Planned and executed public relations strategies to include writing product and corporate press releases, product content, brochures, technical sheets, website and social media content
      • Managed the release of products to our marketing channels both digital and brick-and-mortar stores
      • Worked with major media outlets to promote Ikan’s brand through various online ad campaigns and advertorials
      • Built an extensive network of media contacts in the film and video industry
        • Gained brand exposure through various online and print articles and over 30+ on-site interviews with media outlets at trade shows
      • Managed and participated in various online product demonstrations, interviews, and reviews
      • Responsible for conducting product competitive research to determine differentiation and establish value proposition of products within the industry


    Marketing Coordinator May 2016 - Apr 2017

    • Responsible for managing the content and overall messaging for Ikan’s products and tracking trends and campaign analytics
      • Created and managed content for the website and traditional marketing channels including promotional copy, editing, and concept creation
      • Analyzed results from marketing programs and reported findings to management team
      • Assisted senior marketing leadership with product procurement and logistics for the ambassador program
      • Optimized online ads and decreased monthly CPC for Facebook and AMS
        • Facebook campaign led to an increase of over 10K page likes


    Social Media & PR Coordinator Nov 2013 - Jan 2016

    • Developed and executed a social media strategy leading to an increase of 18% in Facebook likes, 89% in Twitter followers, and 140% in LinkedIn followers
    • Established the company as a thought leader on enterprise mobility, user experience and mobile application development
    • Grew company website traffic from an average of 5,000 visitors a month to 10,000 visitors
    • Created a blog post that consistently ranks in the top pages of Google search for UX Research
    • Featured on LinkedIn Pulse’s technology section for a post on Google I/O that reached over 3,400 views
    • Implemented paid advertising on social platforms, assisted with retargeting ads, and tracked metrics


    Rockhouse Partners

    Digital Marketing Intern Jun 2013 - Aug 2013

    • Wrote engaging online content for client social media pages and kept the website up-to-date
    • Created email newsletters for music venues and surveys for clients to measure customer satisfaction

    Belmont University

    Graduate Assistant Aug 2012 - Aug 2013

    • Managed Massey social media pages and increased Facebook likes by 29% and Twitter followers by 134%
    • Researched social media tactics to improve pages

    Music Think Tank

    Community Manager Sep 2010 - Aug 2013

    Music Think Tank (MTT) is a group blog bringing together key thinkers in the realm of online music business.


    • Drove traffic from Hypebot.com to Music Think Tank by finding and highlighting relevant and insightful content
    • Increased monthly sessions on Music Think Tank from 44,020 to 117,483
    • Managed website by editing posts, writing summaries, approving user comments, and tagging website posts
    • Started as an intern and progressed to the Community Manager position



    Contributor Sep 2010 - Aug 2013

    Hypebot.com is a leading music industry and technology news blog. Founded in 2005, its daily readership has since grown to include over 10,000 music industry professionals.


    • Wrote posts about the music industry

    Big Machine Records/ The Valory Music Co./ Super 98 Music

    Marketing Intern Jan 2013 - Apr 2013

    The Big Machine Label Group is a country music label group based in Nashville, TN and home to artists such as Taylor Swift, Rascal Flatts, Tim McGraw, The Band Perry, Florida Georgia Line, and others.


    • Corresponded with fans on Big Machine social media pages and via email
    • Updated tour dates on the company website and mobile app
    • Provided general assistance to Sales, Marketing and Interactive Department

    Music World Entertainment

    Digital Marketing Coordinator Aug 2011 - Aug 2012

    Music World is one of the most successful labels and management companies in the world with over 200 million records sold to date including releases by Destiny's Child, Beyoncé, Solange Knowles and Michelle Williams.



    • Managed, edited, and created content to be put on media outlets, social media, and YouTube
    • Oversaw the Music World website and social media pages for artists
    • Researched and created monthly reports on digital trends and projects, prepared press kits, and sent email blasts through Topspin
    • Utilized new technology to engage with fans and set up a Ustream that reached over 5,000 viewers - the highest viewing audience the company has had
    • Submitted music to streaming sites and online Internet radio outlets such as Pandora


    Evan's Wedding Ensemble

    Cellist Dec 2008 - Oct 2011

    Began in December 2008 and composed of students from College Station, Evan's Wedding Quartet has over 30 years combined experience playing classical music. We are available for all types of gatherings such as weddings, conferences, church services, banquets, and parties.


    • Provided music during weddings, receptions, building openings, conferences, banquets

    Music World Entertainment

    Marketing and Distribution Intern Jun 2011 - Aug 2011

    • Updated music licensing database
    • Developed marketing plans for new album release and company, researched brand, prepared press kits
    • Learned Nielsen SoundScan, managed inventory, performed data entry
    • Promoted company and artists at the Essence Music Festival in New Orleans by assisting in setting up and running the booth and engaging with attendees

    The Recording Academy

    Grammy U Rep - Texas A&M University 2009 - 2010

    Celebrating music through the GRAMMY® Awards for more than 50 years, The Recording Academy is the premier organization for honoring achievements in the recording arts, and supporting the music community. Each year, Voting members decide who receives a GRAMMY, the most prestigious and respected award in music.


    • Student liaison for Texas A&M University
    • Volunteered at numerous music industry events
    • Promoted Grammy U and The Recording Academy during SXSW with the Grammy U Tweet Team

    Metropolitan Transit Authority of Harris County (METRO)

    Intern - Stakeholder Affairs Jun 2009 - Aug 2009

    The Metropolitan Transit Authority of Harris County (METRO) is a major public transportation agency based in Houston, TX. It operates bus, light rail, future commuter rail, and paratransit service (under the name METROLift) in the city as well as most of Harris County.


    • Helped develop Community Outreach Capital Expenditure Budget of $28 million for FY2009-FY2014
    • Assisted in development and planning of METRO Solutions' Youth Mobility Council
    • Reviewed and provided input for the METRO Solutions Website
    • Put together a list of instructions for the newly developed METRO Intranet Shared Point Team Website
    • Represented the Manager for Stakeholder Affairs at various internal METRO meetings



    Natalie is hands-down the top social media expert we've ever hired as a graduate assistant here in the Massey Graduate School of Business. After entering our Accelerated MBA program in fall 2012, she quickly emerged as a highly-motivated and self-disciplined member of our stakeholder engagement team and made a significant impact for us through the creative use of a variety of social media tools (e.g., Twitter, Facebook, LinkedIn, Vimeo, etc.). I know that she impressed several of her marketing professors with what she brought to the graduate classroom. Furthermore, she proved to be invaluable to her course-based problem-solving teams as they tackled case assignments and solutions for real-world clients through the MBA curriculum. Natalie will make a fast and measurable positive impact on the right firm that is seeking to either build a social media platform from the ground up or take its existing programs to the next level. I highly recommend her!


    Joe Alexander

  • Skills

    Social Media

    Music Business

    Website and Content Management

    Blogging and Editing

    Digital Marketing

    Brand Management

  • Education

    Belmont University - Jack C. Massey Graduate School of Business

    Master of Business Administration (MBA) 2012 - 2013

    Activities: Belmont Service Corps, Graduate Assistant, Belmont String Chamber Orchestra, Nashville Collegiate Orchestra

    Texas A&M University - Mays Business School

    Supply Chain Management, BBA 2006 - 2010

    Activities: Texas A&M University Orchestra, Texas A&M Cello Choir, Phi Eta Sigma, Sigma Alpha Lambda, CSCMP

  • Videos

    I launched the YouTube channel at DieselCore where I produced and edited videos.

    I serve on the Texas Medical Center Orchestra board where I head up the Website, PR, and Advertising committee. I also play cello in the orchestra.

    I planned and executed trade show marketing strategies to include logistics for multiple industry conferences and also promoted new products to media outlets.

    I have edited and created various videos for Music World Entertainment. For more videos, check out: youtube.com/musicworldgospel.

  • Contact me!